jaipur rugs foundation

hey friends,
                today I am going to tell you about the jrf...

jaipur Rugs Foundation (JRF) was established under the Rajasthan Public Trust Act in the year 2004 by Mr. Nand Kishore Chaudhary, Founder of the JAIPUR group. JRF is a non-profit organization that catalyzes sustainable livelihoods for people engaged in the entire carpet value chain by empowering them to establish collective enterprises through enhancing their artisanal and business skills. The overall work mandate of JRF is to reach out to remote rural areas and establish bonds with the undeserved communities, especially women, enabling them to start weaving not just rugs but also their own lives.

Our core focus of JRF is to provide skill building and skill up-gradation training to those artisans who are associated with carpet weaving and thereby substantially increase their income. Since most of the artisans involved are women, increased income will make meaningful contributions in alleviating poverty. We facilitate income generating opportunities at the door steps of artisans residing in the remotest of the locations and forward & backward linkages with the aid of our strategic partners.

Verticals

There are two major verticals upon which our functioning depends on- these shown below in tabular form:

Enterprise Development

Skill Development

Sustainable Livelihoods

Grassroot Enterprisest

• Enabling the unskilled poor people (especially women) to become skilled artisans in carpet value chain through community mobilization and organizing trainings for skill development.

• Providing market linkages through industry affiliations, thus ensuring access to sustainable livelihoods.

• Collectivization of individual artisans into suitable groups and institutions so as to promote community ownership through grassroot enterprises.

Social Development

Facilitation and Linkages

Awareness Generation

Field Interventions

• Starting with artisans and their families, JAIPUR would like to gradually penetrate into integrated village development in the arenas of: Education, Health ,Hygiene and Sanitation, Non-Conventional Energy

...and more as per community needs and partnership possibilities with the other Base of the Pyramid (BoP) champions